The Pokemon TCG: Sales Record and Award Wins in Europe
The Pokemon Trading Card Game (TCG) has been making waves in the toy market across Europe, achieving record-breaking sales figures and receiving recognition for its success. The brand's exceptional financial results for 2022 and its three significant distinctions at Europe's biggest Toy Fair, Spielwarenmesse, have earned it one of the region's most popular and successful toy properties. This article will delve into Pokemon TCG's sales record and award wins in Europe and explore what makes it such a beloved and successful brand.
Pokemon Reports Record-Breaking Sales and Wins Big at Toy Fair!
The Pokemon Company International has reported exceptional financial results for 2022, with its Pokemon Trading Card Game (TCG) and toy product lines achieving record-breaking sales throughout Europe. NPD has acknowledged this growth, a prominent market research company, which awarded Pokemon three significant distinctions at Europe's biggest Toy Fair, Spielwarenmesse, held in Germany. Pokemon received recognition as the Global Top Toy Property of the Year, Europe's Top Gaining Property Total Toys, and Europe's Top Gaining Property Games & Puzzles.
Pokemon Dominates Toy Markets Across Europe
NPD Group's data shows that Pokemon remains the top property in France, Belgium, and the Netherlands, while achieving its highest-ever annual ranking in the UK, Germany, and Italy. It was also the top NPD toy property in France for the second consecutive year, with a 14% YoY increase in sales and almost twice the sales of the second-ranking brand. Pokemon had 14 items in the top 50 toys of the year, proving to be the best-performing top 15 properties.
Pokemon Climbs to Highest-Ever Position in Germany, UK, and Italy!
Pokemon achieved its highest annual position in Germany, the UK, and Italy in 2022. It climbed to No. 4 in Germany, up from No. 9, with a 44% growth rate and two products in the top 50 toys by revenue. Pokemon also ranked No. 4 in the UK, up from No. 7, and showed the most significant growth among the top 15 properties in Italy with a 101% YoY increase. Additionally, Pokemon maintained its No.1 position in Belgium and the Netherlands, with four products in the top 50 items in the latter country. Fans are eagerly anticipating the release of the highly anticipated Pokemon TCG: Scarlet & Violet expansion on March 31st, which will introduce Tera Pokemon ex with unique etched artwork.
Pokémon's 25th Anniversary Celebration Boosts Sales and Demand
Mathieu Galante, licensing director EMEA for The Pokémon Company International, stated that the brand's 25th-anniversary celebrations' success was built upon an exciting programme of activities and product launches, creating high demand and sales. He expressed delight with the brand's superb performance at retail, demonstrating its continued cultural relevance, and promised to bring more innovation to fans in the upcoming months.
Pokémon TCG Sales Soar in 2022
Simon Benton, Europe's Vice President of Pokémon TCG sales, expressed that 2022 was exceptional for Pokémon TCG. He thanked the brand's retail partners and distributors for their incredible support that has heightened product visibility, particularly TCG, among consumers. Benton mentioned that it was another record-breaking year, with Pokemon being the No.1 NPD property in three countries and achieving its highest-ever position in other critical areas. He expressed his excitement about building further on this success in 2023.
Final Thoughts
The Pokemon Trading Card Game (TCG) has achieved record-breaking sales and recognition in Europe thanks to its innovative gameplay, beloved characters, and exciting product launches. Its continued success is due to its cultural relevance and support from retail partners and distributors, ensuring its place in the European toy market and beyond.
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